By Charlie Bryer
•
August 15, 2024
Wow, what a night! Our purpose in doing these nights is to bring the cycling community together. Our approach is through the lens of three key members of our beloved cycling community: Cyclists who ride all the bikes, our independent bicycle retailers who underpin the entire sport and lastly, the brands/manufactures we represent. While we certainly wanted to showcase the products we sell to retailers, in a genuine sense the most important aspect of this event is to have a great party. Our goal is to “kick off” the season after a long Canadian winter. We want to simply be a purveyor of positive energy and excitement about riding bikes. That’s why the party is free to attend. We’re not selling anything directly – in a sincere context the night was about cycling and the good things it adds to life. We believe in cycling here at FRETORI and that’s why we do what we do. We’re grateful to have the opportunity to truly live what we sell.