PROJECTS
We enjoy being involved with our retailers. Our projects come in a wide range. From custom bike builds to social events, to races and ride events we’re a part of. This page will be updated throughout the year to provide a detailed look into our community engagement on the ground here in Ontario.
By Tyler Pratt August 15, 2024
The rumours are true, you can go anywhere on this bike. The first 2000km ridden on our FRETORI Pink Surveyor includes road, gravel, singletrack, fire roads in California and ATV trails. With the obvious exceptions of highly technical mountain bike trails, that include “gaps” and “rock gardens” this drop-bar bike is perhaps among the most versatile we could imagine. From that perspective, we conclude this is the optimal “leave from your door” bike regardless of where you live.
By Charlie Bryer August 15, 2024
The third and final stop of our tour was Horseshoe bike park. With a distinctly mountain-bike focus, there wasn’t much in the way of “drop-bar” on display! That was on purpose though – Horseshoe is the unofficial centre of the universe for Ontario MTB riders.
By Charlie Bryer August 15, 2024
Not even an April snowstorm could deter Ottawans from venturing DT to Little Victories Coffee Roasters for our Ottawa Kick Off Party. Literally the same format as Toronto, we also had a favourite bike competition, a DJ and a raffle! The retailers truly built some amazing bikes, all Shimano equipped of course. Most notably – was the favourite bike winner from Phat Moose Cycles – Kent literally made his own bike from the frame up. The effort has to be high-fived!
By Charlie Bryer August 15, 2024
Wow, what a night! Our purpose in doing these nights is to bring the cycling community together. Our approach is through the lens of three key members of our beloved cycling community: Cyclists who ride all the bikes, our independent bicycle retailers who underpin the entire sport and lastly, the brands/manufactures we represent. While we certainly wanted to showcase the products we sell to retailers, in a genuine sense the most important aspect of this event is to have a great party. Our goal is to “kick off” the season after a long Canadian winter. We want to simply be a purveyor of positive energy and excitement about riding bikes. That’s why the party is free to attend. We’re not selling anything directly – in a sincere context the night was about cycling and the good things it adds to life. We believe in cycling here at FRETORI and that’s why we do what we do. We’re grateful to have the opportunity to truly live what we sell.
By Charlie Bryer December 18, 2023
Dura Ace – is a stand alone brand, owned by Shimano. It represents the pinnacle of road racing technology and when 9200 was launched in September 2021 – Pratt and Bryer opted to work with Blacksmith Cycle to build up some unique and special road racing machines. Pratt’s whip can be referenced under Pratt’s Deanima AMG01 – Bryer's whip is this Sturdy Sidhe. A custom made, aero titanium road bike, made to his specifications and wow did it ever turn out nice.
By Charlie Bryer December 4, 2023
Summer 2023 was a big year for Tyler’s son Finley. It turns out, like his father, he enjoys riding his bike downhill really fast, off road that is.  This FRETORI Build features a full XTR M9100 parts kit, PRO Tharsis 35 Handlebar, stealth off-road saddle and a discover seat post.
By Charlie Bryer December 4, 2023
Tyler has fully embraced the e-bike trend, which we think is far more than a trend, especially in the e-mtb category. With an e-bike di2 system from Shimano, riders can set the bike up to shift fully automatically. In other words, if you prefer, you can have the bike shift for you.
By Charlie Bryer December 4, 2023
This bike has some meaning if we’re honest. There’s nothing like welcoming a new member to a family and this bike was a wedding present. It is a custom gravel rig, inspired by a Ford Raptor. With the help of Wild Rock Outfitters we built this bike from the frame up.
By Charlie Bryer April 24, 2023
Finley’s father is someone many would consider to be a rad Dad: He’s our very own Tyler Pratt. Therefore, it was only appropriate that when Finley needed a new rig for sending it this season, that Tyler take it to another level.
By Charlie Bryer April 24, 2023
What is the FRETORI Kick Off Party? First and foremost, it's a party. A social gathering of like-minded people who like bikes. Our goal is with these events is to bring the cycling community together, bike shops, cyclists and industry people alike. Using the same concept as our Toronto event, one week later, we partnered with Little Victories Coffee Roasters in Ottawa.
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