Welcome to Fretori 

Fretori is a platform to host cycling events. Through our annual events and daily content that is backed by real experience, we want to champion the merits of cycling.

Regardless of the reasons we ride, we all enjoy the feeling of being “free to ride.” The concept is to bring the cycling community together to develop a culture through events and community engagement.

To learn more about our two events this year, the Wild Rock Sportive and the Shimano Gran Fondo, click on the events tab or the "FRETORI EVENTS" button. 


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Vlaanderen Part 1

We traveled to Belgium specifically for one of the biggest bike races of the year, de Ronde van Vlaanderen or in English, the Tour of Flanders. Because of the timing, we likely experienced the “cycling religion” at it’s greatest intensity. With this in my, the Belgian cycling culture is awesome, and the experience quite literally began from the time we walked off the airplane.

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Shimano Gran Fondo Aftermovie

Adding a video component to our content spread has been a goal and before today we didn’t have a means to do so. We really wanted to capture what the Shimano Gran Fondo and our events in general are about. To extend we wanted to way to express what cycling means to us and hopefully what it means to all of you, our supporters.

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