FRETORI Kick Off Party Toronto 2024
Wow, what a night! Our purpose in doing these nights is to bring the cycling community together. Our approach is through the lens of three key members of our beloved cycling community: Cyclists who ride all the bikes, our independent bicycle retailers who underpin the entire sport and lastly, the brands/manufactures we represent. While we certainly wanted to showcase the products we sell to retailers, in a genuine sense the most important aspect of this event is to have a great party. Our goal is to “kick off” the season after a long Canadian winter. We want to simply be a purveyor of positive energy and excitement about riding bikes. That’s why the party is free to attend. We’re not selling anything directly – in a sincere context the night was about cycling and the good things it adds to life. We believe in cycling here at FRETORI and that’s why we do what we do. We’re grateful to have the opportunity to truly live what we sell.
With 27 retailers and 35 bikes to display, we had lost count at 350 guests. Some have estimated there were close to 400 guests, notably our beer sponsor, Rally Beer who ran out of drinks!
With that said, we feel strongly that it was the guests who made the event and our retailers who built amazing Shimano equipped bikes was the highlight. DJ Mags set the mood, while the debate for “favourite” bike certainly was a driver of conversation among the guests.
Our plan is to continue with this event in Toronto – with the same format, a free party that really highlights the amazing community that exists here in Ontario for all things related to riding a bike. It doesn’t matter who you are or where you’re from. You could be a bike racer, newcomer to cycling, a roadie, mtb rider or gravel cyclist – we’re positive the party has something interesting for you.
We must thank our wonderful host, CREEDS Coffee Bar and our sponsors; Shimano, PRO, Lazer, Skratch & Rally Beer for making the event what it was. DJ Mags – we are sending you lots of love – a 4hr set that truly was embraced and loved by everyone. Until next year, we hope you’re having an incredible riding season.
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