Pratt’s Dura Ace Deanima AMG01

Dura Ace 9200’s media embargo was lifted on August 30, 2021 – and we knew we had to have something special to build a bike with. We needed something as an agency that allowed us to show the latest and greatest from Shimano in a memorable context. What we didn’t know was that it would take over a year to receive a complete groupset due to the global bike component shortage at the time. Good things happen for those who wait.
Tyler opted for a custom made, custom painted Deanima through one of our retailers we work closely with, Blacksmith Cycle. Fitted for Tyler Pratt our resident mountain biker, this bike makes a statement that is unequivocally FRETORI.

During the design, it was concluded Tyler wanted an aggressive road race machine – a bike he could potentially snag a “roadie” KOM with if the stars aligned, something he’s accustomed to on the mountain bike side of things. As such the Dura Ace 9200 specs were chosen to go fast everywhere, especially uphill. The 9200 powermeter crankset is there so Tyler can know precisely when he’s going to blow up during an effort. It is fitted with a 54/40 chainring combination combined with a 12spd 11-30 Dura Ace cassette, for a smooth progression and for the ability to find that perfect cog on flat roads.

The finishing kit is of course PRO Bicycle Component’s top end items. Tyler picked the latest integrated bars, the PRO VIBE EVO with grips, the Vibe Di2 Carbon Seatpost and lastly, the top of the range Stealth Superlight saddle.
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We were thrilled with how this custom-made bike turned out. It was an awesome experience and we highly recommend the entire process for any consumer looking to build a new bike that is unlike any other. It takes time, but the end result is very much worth it.

Photos by Michael Kazimierczuk

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