FRETORI is a compnay inspired from one bike ride in 2015. We stumbled into the concept of a "social" riding experience. There was a one jersey from that ride, a particular design that included multiple colours. We take inspiration from a few places, a musical group and record lable and an author who helped formed our base motives as a company. And lastly, a friend and supporter who won the World Time Trial Championships last year - this colourway is uses the same pantones found on the UCI World Champion's Jersey!
Learn the entire story from our journal post. Click here