We Promote Cycling

FRETORI is a Toronto based company who hosts cycling events. Our goal is to promote cycling through our annual events and daily content that is backed by real experience.

We strive to compliment the cycling community by supporting clubs, race teams and other cycling organizations through two primary channels: 

First, our events serve as the focal point of the entire FRETORI project. We host and organize a party before the season and a social cycling event

Second, we target the cycling community primarily through social media with daily content. We look to share and create cycling content that is tied to the many positive experiences riding a bike can elicit.

About our name:

FRETORI is a portmanteau – from the words “free to ride.”

Our name, FRETORI, is inspired from the works of Kurt Vonnegut, an author who often explored the idea of free will. He implored that when we are finally “free at last” from the constraints and stresses of our lives we absolutely must appreciate those times. Appreciating freedom is applicable in many different contexts and facets of our lives. Our name simply takes this concept and expresses it through cycling’s lens.