We Promote Cycling

FRETORI is a Toronto based company who is the Ontario Sales Agency for Shimano Canada. We also host our own social gran fondo style riding events. Of course, in 2020, we've been unable to host a cycling event due to COVID-19.

With all of that in mind, our goal has remained constant: to promote cycling through the support of our independent bicycle stores on a day-to-day basis, our daily content that is backed by real experience and lastly, we strive to give back by hosting our ride event and social evening intended to grow cycling. 

We also look to provide support to cycling clubs, race teams and other cycling organizations.

About our name:

FRETORI is a portmanteau – from the words “free to ride.”

Our name, FRETORI, is inspired from the works of Kurt Vonnegut, an author who often explored the idea of free will. He implored that when we are finally “free at last” from the constraints and stresses of our lives we absolutely must appreciate those times. Appreciating freedom is applicable in many different contexts and facets of our lives. Our name simply takes this concept and expresses it through cycling’s lens.